Lead UX Designer
3D VISUALISATION
The first three images are renders showcasing a range of work in which I was the solo designer, working alongside an account manager. These computer generated 3D visualisations were created using AutoCAD for 3D modelling with rendering in 3D Studio Max (VRAY).
The designs went through a process of low fidelity hand sketches during development, through to 3D line drawings, and finally into software which allows materials, lights, cameras and environments to be added. Creating these visualisations gives clients an accurate representation of how the real life space can be interacted with, as well as potential branding opportunities and sponsorship.
EVENT & EXHIBITION DESIGN
As the Events Industry is fast paced and transient, a lean approach to the design process is often required. Using a lean method, low fidelity design concept sketches and layouts are shown to key stakeholders early on, for feedback validation and iteration.
Making changes earlier in the process saves an exponential amount of time, as an hour of low fidelity changes could be equivalent to 40 hours of high fidelity changes. In the context of Event Design, low fidelity comprises of freehand sketches or 2D AutoCAD drafting, medium fidelity encompasses 3D line drawings, and high fidelity involves 3D photo-realistic visualisations and build plans.
The below samples were Exhibitions in which I worked alongside other designers, project managers, account managers, stylists, AV professionals and marketing managers to deliver.
EXHIBITION DESIGN
Exhibition Design is just user experience design applied on a physical and spatial level. Space is just another medium and structures are the interfaces and frameworks that users can interact with. An exhibition is a tangible version of a mobile app.
For example, when designing a theatre, I would ask the questions: How does the space fit within the exhibition? What functionalities would the built structure need to perform? What capacity of audience members need to be accommodated? What type of events would be staged? How should the seating be laid out and what audio visual effects could enhance the experience of the audience?
It’s all about user-centred design that solves problems and delivers the best solution for all collective stakeholders.