Lead UX Designer
This was a two week UX review, conducted alongside The Link App's founder and project manager.
The Link App is a London based start-up founded by Lauren Riley - solicitor and entrepreneur. The Link App is a client communication tool for busy law firms, to increase productivity across the working day by keeping clients 'in the loop' with preset messages and push notifications.
The Link App services two distinct personas; a desktop or web-based application is designed for lawyers to keep clients updated on the case, and a free mobile app is designed for busy clients on the go.
A major sticking point of the App was that it relies on buy in from client in order to be successful. Although Lawyers love the App, only a small percentage of clients are downloading the application rendering it useless.
During the consultation I identified problems and generated solutions for onboarding, launch, language, feature and functionality, workflow, usability, help and search functions, errors, content strategy, navigation, forms and UI design.
Suggestions made were written on post-its and arranged on an MVP matrix based on high value to low value, and difficult to easy. Some major changes which came out of this review included the logo, ability to filter open/closed cases, case logo branding, icons added to menu, show password option, profile image and autofill forms.